Launch offer Everything for $199 for the next 60 days — normally $297 →
The package

Everything I use. Nothing held back for an upsell.

Six books, two working models, both of my contracts, and an interactive guide that builds the documents for you.

$199$297
Launch price for 60 days · One payment · Free updates permanently
Get the package → Read the free material first
Before anything else

Three things, and then we start.

One

You do not have to have this figured out

Nobody does at the start, and I certainly did not. I made the calls before I felt ready. Confusion is not a sign you are doing it wrong. It is the normal condition of a first deal.

Two

You do not need a pile of money

I started with a $100,000 line of credit against my house. You are borrowing against a tenant's credit, not your own — that is the entire point of doing it in this order.

Three

If I could do this, you can

I am not smarter than you and I had no advantage you are missing. I was willing to send the message before I was certain it would work. That is the only real difference.

Jonathan Norton inside one of his commercial buildings
Who you're buying from

You're not buying a course from a stranger.

I'm Jonathan Norton. That's one of my buildings, photographed before the tenant moved in.

I placed roughly $45 million in debt financing in eighteen months for an industrial real estate company, then built an $8.9 million portfolio of my own from a $100,000 line of credit against my house.

If you buy this and something in it is wrong, confusing, or missing — email me and I'll tell you straight, then fix it. That's not a policy, it's just how I'd want to be treated.

What is in it

Six books. About 144 pages.

Book 01

The Playbook

The model in full, five real deals with the numbers, how to find a tenant before a building, and the go / no-go test.

Book 02

The Money

The bank conversation, the loan package, the capital stack, seller financing structured in reverse, and what to do when they say no.

Book 03

The Deal

Negotiating with a seller, and both contracts annotated clause by clause — what each one does and what to change.

Book 04

The Diligence

Environmental, the appraisal and how the income approach actually works, plus the 31-item checklist I run.

Book 05

The Cheat Sheet

Quick reference, printable checklists, the deal scorecard, a full glossary, and the terms.

Book 06

The Lenders

The banks I call, ranked, with why — plus how to build the same list anywhere, and what New York offers that nobody mentions.

And the working files

Tools, not just reading.

The interactive guide

One file that carries every document inside it. Five builders that generate a pro forma, a scorecard, an LOI, a purchase agreement and a full NNN lease — as editable Word files for your attorney.

Both contracts, annotated

Commercial NNN lease and purchase contract in Word, every blank highlighted, every clause explained, with a state-by-state checklist of what to ask your attorney.

Pro forma and PFS

Working Excel models. Fill the gold cells and everything calculates — both loan ceilings, coverage, stabilized value and equity created.

37 scripts

What to actually say to real estate directors, banks, sellers, brokers and your own team — with why each one works.

Launch buyers

Tell me what is missing and I will give you half an hour of my brain.

I would rather have your honest feedback than your silence.

Step one

Buy it and actually read it

Or skim it. Either is fine.

Step two

Email me what confused you

What was missing, or what you would cut. Two sentences is enough. Brutal is better than polite.

Step three

I schedule a 30-minute call

Your deal, your market, your tenant conversation, whatever you are stuck on. No pitch, no upsell, nothing to buy at the end of it.

Honestly

There is no refund, and here is why that is fair.

This is a digital package delivered in full the moment you pay, and every guru offering money back on a download knows it costs them nothing. I would rather not insult you with one.

What I did instead was let you check before you paid. The method, the twenty tips, the deal calculator, four case studies with real numbers — all public and free. If you read that and thought it was worth going further, you already know what you are buying. That is a better test than a refund window.

What I cannot promise

That you will buy a building. That depends on how many calls you make, whether the right tenant says yes, and whether you walk when the numbers say walk. Anyone who guarantees you a deal is lying to you.

What I can promise

This is the actual method with nothing held back, and it will save you months — possibly years — of learning it the way I did, which was by making the mistakes and paying for them. And every update is free to you, permanently.

Get the package — $199 → Read the free material